Gregg Pasquarelli: Never Ever Don’t: Why SHoP Breaks the Rules

Gregg Pasquarelli: Never Ever Don’t: Why SHoP Breaks the Rules

*SCI-Arc was not given permission to publish this SMA video

Since 1996, SHoP has set the standard for creative exploration in the field of architecture and modeled a new way forward with its unconventional approach to design. At the heart of the firm’s method is a willingness to question accepted patterns of practice, coupled with the courage to expand, where necessary, beyond the architect’s traditional roles.

Founding partner Gregg Pasquarelli has been at the center of this deeply collaborative practice for nearly twenty years. Under his leadership, the studio has grown to over 200 people, with projects completed or underway on four continents. Celebrated designs such as the Porter House apartments, the East River Waterfront, and the Barclays Center arena have cemented SHoP’s reputation for smart, successful, transformative neighborhood interventions.

In 2009, SHoP was honored with the Smithsonian/Cooper-Hewitt’s National Design Award. In 2014, Fast Company named SHoP “Most Innovative Architecture Firm in the World.” Beyond the office, Pasquarelli has been lecturing widely and teaching at schools such as Yale, Columbia, Syracuse, and the University of Virginia.

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