Charles Jencks Towards A New Paradigm-clip_2010

Charles Jencks uses the recent World Trade Center Competition to argue that enigmatic signifiers and metaphors can connect architectural ideals to society. Jencks urges the use of composite messages that enable architecture to communicate on many levels, returning to his 1970 ideas of multivalence. He wraps up his lecture by explaining his belief that architecture is in the beginning of a new phase that can be both terrific and terrifying.


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Reference Citation

APA

Jencks, Charles. & SCI-Arc Media Archive. (November 10, 2003). Charles Jencks Towards A New Paradigm. Southern California Institute of Architecture.


Chicago

Jencks, Charles. November 10, 2003. "Charles Jencks Towards A New Paradigm." In SCI-Arc Media Archive. Southern California Institute of Architecture. <https://sma.sciarc.edu/video/charles-jencks-towards-a-new-paradigm/>. (September 21, 2017).


Harvard

Jencks, Charles. (November 10, 2003). Charles Jencks Towards A New Paradigm. SCI-Arc Media Archive: Southern California Institute of Architecture. https://sma.sciarc.edu/video/charles-jencks-towards-a-new-paradigm/.


MLA

Jencks, Charles. "Charles Jencks Towards A New Paradigm." SCI-Arc Media Archive. Southern California Institute of Architecture. 10 Nov. 2003. <https://sma.sciarc.edu/video/charles-jencks-towards-a-new-paradigm/>.


Turabian

Jencks, Charles. Charles Jencks Towards A New Paradigm. SCI-Arc Media Archive: Southern California Institute of Architecture, November 10, 2003. <https://sma.sciarc.edu/video/charles-jencks-towards-a-new-paradigm/>.


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