Michael Rock presents the work of 2×4 from the past ten years. Their design for Any magazine uses two type faces and one grid for the entire series. Their design of Mark Taylor’s book Hiding uses shifting typography and paper types. He describes how they make physical mock-ups of books, such as the Rem Koolhaas and the Harvard Project for the City Lagos. Their work involves many collaborations with OMA and AMO such as the Guggenheim in Las Vegas, the IIT McCormick Tribune Center, and a series of projects for Prada.
Video Archive | AMO (3)
Brian Roettinger introduces Michael Rock of 2×4 whose work involves architecture, art, fashion, and cultural projects for such clients as the Brooklyn Museum, Knoll Textiles, and Prada. Much of their work takes the form of collaborations with designers including Lindy Roy, Richard Gluckman, and Rem Koolhaas. Currently on display at the SF MOMA, 2×4’s projects are avant garde yet always rooted in the context of their subject matter.
Michael Rock discusses some of their environmental-scale work. The walls of the IIT McCormick Tribune Center dissolved into supports for the signage. The Dodger Stages theater
uses graphics that guide visitors through the space like an airport runway. The WGBH Boston television station deploys a series of thin video screens on the building’s exterior. Their work with the fashion industry includes transparent LED video screens for Chanel’s 57th Street store, as well as various projects for Prada.