Betty Edwards explains the research behind her first book about brain hemisphere functions. She focuses on ways to improve creative problem solving. She explains the difference between the L-Mode and the R-Mode, the verbal, analytic mode and the visual, perceptual mode, which is the fundamental basis of her theory. During the second hour of the lecture Edwards performs creativity exercises with the audience.
Video Archive | Creativity (5)
Dean Nota introduces Betty Edwards. Edwards explains the difference between L-Mode and R-Mode, the analytic mode and the visual, perceptual mode. Edwards explains the psychiatrist Silvano Arieti’s theory of creativity, which emphasizes the importance of solitude, letting the mind wonder, guilibility and childhood experiences.
Edwards outlines strategies to set aside L-Mode, the verbal, analytic mode, in order to emphasize seeing. She connects this with creative problem solving. She describes in detail the “heuristics of seeing” in business problem solving.
Edwards describes the five stages of creativity: Questioning, Saturation, Incubation, “Ah-ha” and Verification.
Edwards performs creativity exercises with the audience.