Ming Fung introduces Jesse Reiser of Reiser + Umemoto. He presents a selection of his firm’s work and discusses the ideas behind and development of each project, including the O14 Tower in Dubai, the Taipei Pop Music Center, Terminal 3 at Shenzhen International Airport, and Kaohsiung: The Harbor City. Reiser explores the parallels between cooking and architecture as a way of understanding architecture as a material practice.
Video Archive | Dubai (5)
Jesse Reiser describes the parallels between cooking and architecture, characterizing what he does as being most closely related to molecular gastronomy. In his O14 Tower in Dubai, Reiser says he wanted to invoke some aspects of molecular cooking when given the completely blank site. Working with the developer, he was able to think of creative ways to subvert and reinterpret some of the more frustrating design codes. He also struggled with the form making, not wanting to completely embrace a digital aesthetic.
Jesse Reiser characterizes his O14 Tower in Dubai as an inversion of Frank Lloyd Wright’s St. Marks Tower. The concept for the project pushes the structure and columns to the outside and fuses them to create the an outer shell structure. The separation of the shell from the inner tower creates a stack effect, while the opening pattern subverts perception of scale and the movement of force lines.
Reiser presents his design for Terminal 3 at the Shenzhen Airport as an extension of ideas from the O14 Tower in Dubai, applying a similar opening system on a surface with more complicated curvature. The Taipei Pop Music Center is an indoor/outdoor performance space and office tower for the Taiwanese music industry. The organization of the project began as a classical circus which they developed into an urban morphology.
David Bergman describes capital as the fifth dimension of urban development, and the force that creates cities and spurs economic growth. Bergman argues that all architectural proposals are economically evaluated accoding to four measures: net operating rate, capitalization rate, rate of return, and total rate of return.