Video Archive | Edoardo Persico (1)

Reyner Banham The Fagus And Fiat Factories A European...
Banham describes the design of the Fiat Factory in Turin, Italy as loosely based on the Ford Factory in Highland Park. Banham's...

Reyner Banham The Fagus And Fiat Factories A European Response-clip_1252

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Banham describes the design of the Fiat Factory in Turin, Italy as loosely based on the Ford Factory in Highland Park. Banham’s scrutiny of the detailing leads him to speculate that someone with direct experience designing American factories assisted the lead engineer, Giacomo Matt? Trucco. While Banham describes Fiat as the first true European copy of American factory design, he goes on to describe elements such as the high speed test track on the roof as a synthesis of European ideals, Futurism, and American industrial architecture. He concludes by citing Edoardo Persico who writes of the building as a blending of grace and necessity through pure intellect.