Charles Jencks uses examples from industrial and product design, as well as, the commissions Italian designers get to explain how the Italian design style began to surface. He also comments on current designers in Milan and how they were able to corner the market on fashionable furniture design. Through this he introduces how meanings and signifiers are drawn from modernist ideals.
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An edited sequence of comments by John Lautner, Craig Ellwood, Ray Kappe, Daniel Dworksky, Leroy Miller, and Frank Gehry. Lautner discusses his decision to become an architect and the advantage of a profession from which no one retires. Ellwood discusses his desire to truthfully express structure, and he reflects on the limitations of architecture when compared to art. Kappe talks about the diversity of the field of architecture, and describes his design process, emphasizing the importance of dealing with all aspects of decision making. Daniel Dworksky gives an account of traditions in architecture, and discusses his own related interests. Leroy Miller talks about goals, and how cities and architecture shape our values. Frank Gehry discusses individuality and art.
Stirling starts by listing the five building types he uses to characterize his work: (1) a composition of building masses emphasizing stability, (2) a wall building in which the conditions and treatment differ from one side to the other, (3) an L-shaped parti with linear wings, (4) a wrap-around plan which orients itself around internal courtyards, (5) a system of building that turns around and in on itself. He goes on to list and explain the twenty-two characteristics that have appeared in his work which, when paired with their accompanying slides, explain Stirling’s architectural intentions in regards to circulation, structure, materiality and the role of service elements.